I went to a Typo store for the first time in 2013 when I was in Melbourne. I instantly liked the Aussie store for its cute novelty items.
The store sells stationeries and cards in cute designs and colors, various gift items (perfect for the holidays or last-minute gift ideas), novelty lighting and tech stuff (that famous YouTubers use), matching travel items (like passport holders, luggage tags, travel pillows, etc.), candles, mugs and water bottles, arts and crafts, and more. Ergo, they sell stuff that cool kids like. Sadly, I'm not a cool kid, but I digress.
I knew the Australian brand was popular there and in Singapore. It's apparently under the retail chain, Cotton On. Typo products are really cute and useful. Case in point; they have these new journals that encourage reflection and creativity.